Tuesday, 24 August 2010

Auto-Tune Gate!

The scandall that's rocked the TV talent show world has spilled over to the mainstream media, even Jon Snow's having a go at using Auto-Tune himself now.. And he's actually not that bad... Simon Cowell, you might have a new contestant! 

This one doesn't look like it's going away in a hurry. The Xfactor boss was quoted in the Daily Mirror saying that 'the sh** has hit the fan' and was "shocked about the fans' reaction and wanted to do something straight away" so has banned the use of the product on the XFactor...

Will we now get an idea how bad (or good) they really are... Will this mean the end for the X Factor brand now the public have lost confidence? Who knows!

Sonic8 Limited have even been interviewed about the issue this week, acting as a voice of reason our director Robert Morgan-Males stated on the PM show on Radio 4 " about 90% of chart material may have been auto-tuned but it's used so subtley that you'd not notice it". 

Robbie Williams and wife Ayda Field
Even Robbie Williams has been quoted saying "Everybody uses Auto-Tune these days. Have you got a spellcheck on your computer? Why, can't you spell?" 

We'll be posting the rest of the fall-out from this as develops....

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